ClearClaim is the AI native operating system that helps fashion and textile brands see which of their claims and marketing statements are backed by evidence, and where evidence is missing. It brings claims, certificates and channels together in one place, with ongoing monitoring that flags issues early. ClearClaim gives the fashion and textile industry the claims infrastructure it has been missing.
By connecting your evidence to your claims, ClearClaim helps keep your marketing provably true and helps you spot exposure before it becomes a real problem.
ClearClaim scans your website, social channels, digital ads, and product data, then links everything to the certificates you already hold.
Each claim is checked against relevant textile and leather related legislation and regulations across in the globe such as EmpCo and FTC Green Guides.
Claims management, compliance monitoring, and co-branding licences. AI native.
Each claim is matched against the evidence you hold, so you can see where it's strong and where gaps remain. Updated as your evidence changes.
Collect scope and transaction certificates from your suppliers and link them to the claims they relate to. Expiry dates are tracked, so your team is ready if questions come.
Every co-branding licence tracked against volume cap, renewal date and approved wording. Loaded into your Vault.
Claims arrive with their evidence and markets attached, so your team can review them quickly and confidently. Nothing is published without your approval.
Track the claims used on your ecommerce and Instagram account, so your team can see where each one appears.
These illustrations give an indication of how ClearClaim works. The product is in active development, so features and screens may change before release.
Coming Soon
Soon you'll be able to ask questions, get tailored to do lists and receive helpful alerts when you log in. Built on the information in your claims Vault, the AI Concierge will help your team find what they need and move faster.
There’s a legal wave affecting every brand claim in every market.
Every year it gets harder. ClearClaim is building to monitors all key legislation globally.
60% of fashion brands' claims are unsubstantiated or misleading. It’s costing the industry billions annually in deadstock, emergency relabling and fines.
Whether you are a startup brands, a big enterprise, an ingredient brand or a supplier, we have a tailor made solution for you. We’re here to help.
Harold Weghorst
CEO, ClearClaim
Former Vice President Global Branding, TENCEL™
